In June, the Westgold team spent a couple of days at the KeHe Holiday Show in Chicago, one of the biggest trade events for US grocery retailers, showcasing Westgold Grass-Fed Butter to buyers from across America.

It was a chance to reconnect with retailers we've built relationships with over the past three years, and to meet new ones discovering Westgold for the first time. Our Salted, Unsalted, and Garlic and Parsley butters were all on offer for sampling, alongside a refreshed stand telling the story of the West Coast and the natural, grass-fed farming behind our product.

The response was fantastic — from retailers seeking us out, to genuine interest from buyers new to the brand. It's a strong sign that awareness and demand for Westgold is continuing to build in the US market, and a great reminder of where your milk ends up on the world stage.

Watch the highlights from the show below.