In-market Brand Update

Westland’s EasiYo range of products have had a 2025 refresh to drive brand conversion and sales around the world.

Westland is experiencing real demand for our key product categories – proteins and fat – because of increased global awareness of their nutritional benefits.

Modernising EasiYo’s visual ímage has allowed us to communicate how our homemade yogurt products align with these consumer health needs.

The refresh has made the everyday range of homemade yogurt even more appealing. Flavour refinements, such as our new passionfruit and apricot flavours, and reduced sugar content for better health alignment, bring familiarity from chilled yogurt into the make-at-home format.

Westpro ingredients used in EasiYo include:

• Skim Milk Powder: Supports lower fat or higher protein formulations without compromising taste or nutrition

• Butter Milk Powder: Adds richness and depth of flavour to EasiYo yogurt

• Whey Protein Concentrate: Enhances texture and protein fortification for premium applications.

Westland’s association with EasiYo began in the early 1990s when an innovative Kiwi dad developed the product as a simple way to make homemade yogurt for his eight children. Initially we supplied milk powder ingredients until 2010 when we took ownership.

EasiYo continues to expand its footprint from leading New Zealand supermarkets (Woolworths, New World and Pak’n’Save) into global markets including Australia, the United States, United Kingdom and Europe.

The new look EasiYo products are also available to order online: https://easiyo.com.